Raiders News: Most-watched Thanksgiving game against the Cowboys since 1990
One of the pros – or downsides depending on the outcome of the game – of playing the Dallas Cowboys at Thanksgiving is that there is more focus on the game than any other regular season competition throughout. the year. That has never been truer than this Thursday when the Las Vegas Raiders beat the Cowboys 36-33 in overtime.
According to a press release from CBS Sports, Las Vegas-Dallas averaged 38.5 million viewers, the most for a regular season game since 1990:
CBS Sports ‘Thanksgiving Day presentation of Las Vegas’ thrilling overtime victory over Dallas on Thursday, November 25 (4:35 p.m. – 8:32 p.m. ET), is scheduled to be the most watched NFL regular season game on any network since 1990 (NY Giants-San Francisco 49ers, $ 41.474 million, ABC, 12/3/90). The game generated an estimated average audience of 38.531 million, up + 26% from last year’s comparable game window (30.680 million on FOX from 4:38 p.m. to 7:47 p.m.), based on preliminary data.
The Raiders-Cowboys game is also the most-watched television program on all networks since the Super Bowl LV lineup on CBS on February 7, 2021.
Paramount +, which offers live games in the local NFL ON CBS market, achieved an NFL regular-season audience record for total streams, streaming minutes and unique viewers while recording growth triple-digit year-over-year streaming minutes and unique viewers since Thanksgiving Day 2020.
Audience figures are based on preliminary data from Nielsen Fast Nationals and CBS’s estimated out-of-home audience, based on historical trends. Final data will be available on Tuesday.
While the Cowboys are of course a big factor in this equation and have a large fan base of their own level, unprecedented numbers like these are a testament to the size and loyalty of Raider Nation. As you are sure you know, Dallas hosts a Thanksgiving game every year and the game always gets ratings, but never like this year, obviously.
So that means there were a lot of Raider fans tuned in from outside Las Vegas and it just came out against the Bengals where the outlook for the rest of the season looked grim.
It’s also worth noting that the game also broke streaming records. As the rest of the world begins to cut the cord, so does Raider Nation.
The general point here is that no matter what the day, how the season unfolds, or how the match is broadcast, the Nation will rush from the sea, with a catchy, sweeping, and boisterous song.
In other Raiders links:
- Raiders get more love from The 33rd team: “Hobbs was perhaps the best surprise to come out of the draft and played well again on Sunday. The lightning quick nickel corner had 4 tackles and allowed just 2 catches for 11 yards, good for a 75.1 ”rating, via their Week 11 rookie report.
- Stretched IT tape for Waller: the Raiders got a little scared on Thursday when their superstar tight end fell and didn’t return to the game, but they got some good news on Friday as it’s not a serious knee injury.
- Cowboys DT takes a swing at Simpson: Trysten Hill came into custody of Las Vegas after the game and hit John Simpson’s helmet fromf to start a small skirmish.
- Get your copy of the Allegiant Stadium plan: Ballpark Blueprints offers Silver and Black Pride readers 10 percent off using promo code: SILVERANDBLACK for their copy of the layout of the Raiders’ new home.