Sports podcast company Blue Wire is growing

Blue Wire, a sports podcast company founded in 2018, is adding two athlete-focused NBA shows to its lineup, Axios has learned.

Driving the news:road trip“, with former NBA players Richard Jefferson and Channing Frye, and”The long shot“, hosted by Heat sniper Duncan Robinson, are now under the Blue Wire umbrella.

  • Blue Wire, which has more than 200 podcasts and 35 full-time employees, will handle sales, marketing and content production for both shows.
  • “We see this as an opportunity to grow [“Road Trippin'”] and continue to fulfill our mission from day one: no one tells our story better than us,” Jefferson told Axios.

The big picture: In the past, if an athlete wanted to come clean, they would do an interview or write a book. Now they’re starting a podcast — or at least appearing as guests on one.

  • Companies are starting to recruit athletes with audio aspirations to create their podcasts on their platforms. Some, like Barstool Sports, are media brands. Others, like Blue Wire, are more like networks.
  • Former NFL player Chris Long brought his podcast, “green light“, at Blue Wire in June, and Raiders Pro Bowler Maxx Crosby will launch his show from Blue Wire’s studio in the lobby of the Wynn Las Vegas hotel.

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