Blue Wire Adds Hollywood Producer Rob Fee to Lead Maxx Crosby’s Video Podcast
Blue Wire is shifting more from podcast audio to video content. A big part of that will be the upcoming show featuring Las Vegas Raiders defensive end Maxx Crosby to be produced by Wynn Las Vegas Studio.
According to Blue Wire, Crosby’s as-yet-untitled show could be described as an internet clip show featuring viral videos and stunt attempts gone wrong. Crosby and co-host Roqui Theus will react to these videos on each podcast with a special guest list.
To ensure Crosby’s show is a top-notch video product, Blue Wire tapped Hollywood producer Rob Fee to lead development and production. Fee’s impressive resume includes writing horror comics for Marvel and working as an editor for Disney XD Player Select, whichnds a concept somewhat similar to Crosby’s podcast.
More recently, Fee worked with Will Smith and his company Westbrook Media on The Fresh Prince of Bel-Air Reunion special for HBO Max and the FMH: Willingness to Home short series of videos.
Fee will work with the Blue Wire team in all aspects of the production, including research and writing, while utilizing her experience in the post-production process.
“We are incredibly excited to work with Maxx almost once a week from our studio in Las Vegas,” said Blue Wire executive producer Coale Henderson Blue. “The energy has been great so far. We can’t wait for people to see what we’re doing.”
Announced last November, Crosby has signed for 45 episodes with Blue Wire, according to CEO Kevin Jones. The Raiders star’s social media presence was appealing to Jones, who saw Crosby as an ideal candidate for Blue Wire.
“Maxx quickly became an electric personality and an NFL player,” Jones said when the project was announced. “His appetite for creating content is exactly what we are looking for in a partnership. His presence will bring an energy that we have come to expect from our Wynn Las Vegas studio.
Jones will participate in the “Planting Your Flag in a Digital World” roundtable during Wednesday’s session of the BSM Summit. with Phil Mackey of Hubbard Radio, Carl Scott of Meadowlark Media and Logan Swaim of The Volume.